If you need a partner to take your brand where it’s never been, we know the way.
If you need a partner to take your brand where it’s never been, we know the way.
Hello, we’re Uniform. And we believe every brand has a meaningful story waiting to be told. Sometimes, you just need a little help telling it. That’s where we come in, piecing together the best parts of your brand and turning them into something tangible, compelling and effective.
What exactly is our role, anyways? Think of us as brand architects. Our job, in simple terms, is to give form to the way your brand shows up in the world. We strip your brand down to its most basic and fundamental parts, define and refine them, and then use those pieces as a blueprint to give structure to your story. The final product? A completely unified strategy that guides everything your brand says and does. No matter where we land, we promise your strategy will be something you can’t wait to tell your mom about.
Brand strategy is a squishy term—it can mean different things to different people. No matter how you define it, when you reach that “a-ha” moment and land on a strategy that just clicks, there’s nothing better. That’s when the magic starts. Here’s what brand strategy looks like to us, and here’s what we can help you tackle. There’s (almost) nothing more fun for us than what you see here—and we want you to have fun with us. Let’s Chat.
B2B or B2C, startup or blue-chip, thousands of employees or party of one, it’s all about where you are on your brand journey. If you have an appetite for shaking things up, rolling up your sleeves, and jumping into whatever’s next– then we’ll get along swimmingly. Our sweet spot, though? We love, love, love working with founder-led companies who are at an inflection point in their growth. There’s nothing quite like diving in headfirst, embedding ourselves in a team and developing a deep understanding of its challenges and goals. We’re able to provide guidance on the role that a brand needs to play in helping your company ascend, partnering with you through every step of the process to develop and implement the right changes.
Approach
What exactly is our role?
Think of us as brand architects. Our job, in simple terms, is to give form to the way your brand shows up in the world. We strip your brand down to its most basic and fundamental parts, define and refine them, and then use those pieces as a blueprint to give structure to your story. The final product? A completely unified strategy that guides everything your brand says and does. Our process is rigorous but never rigid, efficient but never overwhelming, comfortable and uncomfortable in all the right places. Honestly, the way it should be.
Why does strategy matter?
Brand strategy is a squishy term—it can mean different things to different people. No matter how you define it, when you reach that “a-ha” moment and land on a strategy that just clicks, there’s nothing better. That’s when the magic starts. Here’s what brand strategy looks like to us, and here’s what we can help you tackle.
mission and values
Are we a good fit?
B2B or B2C, startup or blue-chip, thousands of employees or party of one, it’s all about where you are on your brand journey. If you have an appetite for shaking things up, rolling up your sleeves, and jumping into whatever’s next– then we’ll get along swimmingly.
Our sweet spot, though? We love, love, love working with founder-led companies who are at an inflection point in their growth. There’s nothing quite like diving in headfirst, embedding ourselves in a team and developing a deep understanding of its challenges and goals. We’re able to provide guidance on the role that a brand needs to play in helping your company ascend, partnering with you through every step of the process to develop and implement the right changes.
Why us?
We are traditionally trained, but there’s nothing traditional about our approach. Our process is rigorous but never rigid, efficient but never overwhelming, comfortable and uncomfortable in all the right places. Honestly, the way it should be. We pride ourselves on finding inspiration in unexpected places, taking our work (but never ourselves) seriously, and being true collaborators who recognize that we’ll never know your brand or your business better than you do. Let’s make some plans.
Our small but mighty team
We’re two creative spirits who crave order. Intellectuals without the egos. We run a tight ship without ever being precious about the process. And when we say we’re nimble, we really mean it— we’re not bogged down by what should happen or what’s been done in the past. We’re quick witted, quick thinking, and can problem solve like nobody’s business. Mostly though, we’re both big believers in the idea that strategy should be fun, inspiration can come from everywhere, and there’s more than one way to arrive at an answer. The journey is everything.
Hilary Lund ↑
Former athlete turned competitive brand maker.
I’ve worked to channel my passion for competition into problem-solving for brands of all sizes.
I’m a researcher, storyteller and brand builder at heart who's helped clients hit their stride and stand out. I've provided key insight and strategy development for iconic brands like Land O’Lakes, Chipotle, the Mayo Clinic, 3M, Invisalign and USA Swimming.
Most recently, I was a recipient of two Jay Chiat awards for my work on Jackson Hole tourism for best strategic thinking in the industry.
In 2019 I received the 40 under 40 award from Minneapolis St. Paul Business Journal.
Hilary Lund
Former athlete turned competitive brand maker.
I’ve worked to channel my passion for competition into problem-solving for brands of all sizes.
I’m a researcher, storyteller and brand builder at heart who's helped clients hit their stride and stand out. I've provided key insight and strategy development for iconic brands like Land O’Lakes, Chipotle, the Mayo Clinic, 3M, Invisalign and USA Swimming.
Most recently, I was a recipient of two Jay Chiat awards for my work on Jackson Hole tourism for best strategic thinking in the industry.
In 2019 I received the 40 under 40 award from Minneapolis St. Paul Business Journal.
Laura Rubenstein
Art historian turned qualitative researcher.
I’m a market researcher and brand strategist on a never-ending quest to figure out why people do the things they do. That deep curiosity around human behavior–and an innate understanding of the role brand plays in driving it–helps me help my clients make better decisions for their businesses.
As an independent consultant, I’ve developed strategies for companies like Fairview Healthcare, Bakkt, General Mills, along with numerous small businesses, startups and nonprofits both locally and nationally.
In my free time, I try to improve my barely passable Italian, hit my annual reading goal (though I usually bat at about 60%) and raise three semi-feral young boys.
Laura Rubenstein ↑
Art historian turned qualitative researcher.
I’m a market researcher and brand strategist on a never ending quest to figure out why people do the things they do. That deep curiosity around human behavior–and an innate understanding of the role brand plays in driving it–helps me help my clients make better decisions for their businesses.
As an independent consultant, I’ve developed strategies for companies like Fairview Healthcare, Bakkt, General Mills, along with numerous small businesses, startups and nonprofits both locally and nationally.
In my free time, I try to improve my barely passable Italian, hit my annual reading goal (though I usually bat at about 60%) and raise three semi-feral young boys.
What does Uniform mean?
When you wear a uniform, you don’t have to reimagine what you’re doing every day. It’s already been defined for you. You stand for something. It is steadfast and unchanging. And that’s the beauty of it.
To us, a strategy shouldn’t be any different. Creative campaigns come and go. Logos are replaced. Taglines are rewritten. Colors get swapped. Products are invented and then reinvented. Nearly every other aspect of a brand can be fleeting. But the strategy? That’s the building blocks of your brand – it holds everything together. A smart, relevant, breakthrough strategy should always do that. And with us, it always will.
In our experience, the best brand strategies are the ones that stand the test of time. When we put them on, they don’t come off. They are our uniform.
However you wear your thoughtful new strategy, we’ll make sure it’s a timeless style only you can pull off.
Our Clients
